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The Tucson Festival of Books typically turns out 140,000 people on a sunny weekend in March. The mall of the University of Arizona is filled with 600 booths hosted by in booksellers, local nonprofits, and food vendors. There are numerous book talks and panels, covering every imaginable type of book. A fiesta atmosphere prevails. This year I decided to experiment and got a booth to sell my recently released book. The kinds of people most interested in the ideas I talk about were retired professionals on the one hand, and students on the other.